CRM · News · 20261021N
Braze Acquisition
Salesforce, Inc. · 2026-10-21 · Importance 96 · Surprise 100 · In source text
Salesforce plans to acquire marketing-automation provider Braze for $5.66 billion in cash, representing a 58% premium to Braze’s previous closing price. The transaction is intended to strengthen Marketing Cloud through Braze’s centralized customer-data platform, real-time messaging, personalized campaigns, and AI capabilities. Salesforce also plans to integrate Braze technology with its CRM and Agentforce platforms to support its broader AI strategy. The acquisition is expected to close in Salesforce’s fiscal 2028, subject to completion of the transaction process.
Key facts
- Salesforce Inc. has announced its intention to acquire marketing automation provider Braze Inc. for $5.66 billion in cash. source
- Salesforce announced its acquisition of Braze for $5.7 billion (about 7.5 trillion won) in an all-cash deal. source
- Salesforce plans to acquire Braze for approximately $5.66 billion to enhance its Marketing Cloud. source
- The proposed acquisition price represents a 58% premium over Braze's last closing price. source
- Salesforce expects the Braze deal to close in Salesforce's 2028 fiscal year. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| cash | negative | probable | -2.6% | Salesforce announced its acquisition of Braze for $5.7 billion (about 7.5 trillion won) in an all-cash deal. |