CRM · News · 20261022N
Braze Acquisition
Salesforce, Inc. · 2026-10-22 · Importance 71 · Surprise 60 · No source text
Salesforce agreed to acquire Braze for $5.9 billion in an all-cash transaction. The offer price is $47.50 per Braze share. Third-party coverage indicates the transaction price is becoming the primary reference point for Braze valuation and deal analysis. The acquisition would expand Salesforce’s customer engagement and marketing technology portfolio, subject to customary closing conditions.
Key facts
- Salesforce, Inc. is pursuing a US$5.9b all-cash takeover of Braze at US$47.50 per share. source
- Salesforce, Inc. agreed a US$47.50 per share cash offer for Braze. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| cash | negative | committed | -4.6% | Salesforce, Inc. agreed a US$47.50 per share cash offer for Braze. |
| assets | positive | committed | +4.6% | Salesforce, Inc. agreed a US$47.50 per share cash offer for Braze. |