CRM · News · 20261102N

Strategic AI Investment

Salesforce, Inc. · 2026-11-02 · Importance 31 · Surprise 42

Salesforce Ventures joined a US$700 million funding round for AI startup Hark; Salesforce’s individual investment amount was not reported. Hark is developing proprietary AI foundation models for a personal assistant positioned as a rival to Elon Musk’s Grok. The investment extends Salesforce Ventures’ AI exposure beyond Salesforce’s core CRM products into consumer-facing assistant technology.

Key facts

• Salesforce Ventures joined a US$700 million funding round for AI startup Hark. source