CRM · News · 20261104N

Braze Acquisition

Salesforce, Inc. · 2026-11-04 · Importance 52 · Surprise 42 · In source text

Salesforce has a new $5.66 billion acquisition of Braze, according to Trefis. The report said Salesforce’s debt had increased to $41.7 billion, nearly its annual revenue, largely due to recent share buybacks. It said the debt would take about two years of free cash flow to repay.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositiveprobable—Salesforce announced a new $5.66 billion acquisition of Braze.