CRM · News · 20261105N

Acquisition / Partnership / Divestiture

Salesforce, Inc. · 2026-11-05 · Importance 38 · Surprise 60

Salesforce announced a definitive agreement to acquire Cresta, a voice AI provider. The planned acquisition is intended to add Cresta’s real-time conversational tools to Service Cloud. Salesforce plans to integrate those tools into its customer support and contact center software suite. The deal is part of Salesforce’s push to embed AI-driven assistance in its enterprise offerings; the report did not state a purchase price or financial impact.