Salesforce, Inc. · 2026-11-05 · Importance null · Surprise null
Salesforce has agreed to acquire voice AI provider Cresta to expand AI capabilities in Service Cloud. The plan is to integrate Cresta’s real-time conversational tools into Salesforce’s customer support and contact-center software. The report gives no deal value, closing timeframe, or specific geographic scope.
Key facts
Salesforce announced a definitive agreement to acquire voice AI provider Cresta. source
Salesforce plans to integrate Cresta's real-time conversational tools into its customer support and contact center software suite. source