CSCO · News · 20261015N

Enterprise And Campus Demand

CISCO SYSTEMS, INC. · 2026-10-15 · Importance 32 · Surprise 48

Cisco ranked as the top networking vendor in Morgan Stanley’s third-quarter CIO survey. Net vendor-spend intentions declined to +28% from +57%, while data-center purchase intentions fell to +37% from +55%, although both remained ahead of peers. Campus upgrade intentions improved to +36% from +33%, and campus-switching spending strengthened. Cisco’s retention softened to 63% from 68%, while security remained the strongest spending category and Splunk sentiment improved modestly without materially changing purchasing behavior.

Key facts

• Cisco retention (in the Morgan Stanley CIO survey) softened to 63% from 68%. source