CSGP · News · 20260806N

U.S. Hotel Demand Outlook

COSTAR GROUP, INC. · 2026-08-06 · Importance 22 · Surprise 32

CoStar and Tourism Economics upgraded their U.S. hotel growth outlook for 2026–27, raising projected gains for revenue per available room and average daily rate. Demand is being supported by leisure and business travel, including World Cup-related activity, while consumer spending remains resilient. Profit growth is expected to continue, with GOPPAR forecast to increase 4% in 2026 and 1% in 2027 despite rising expenses.

Key facts

• CoStar and Tourism Economics upgraded their U.S. hotel growth forecast for 2026-27, projecting GOPPAR to increase by 4% this year and 1% next year. source
• Summit Hotel Properties sold two Dallas properties for $19 million and increased its full-year 2026 outlook. source
• CoStar projected projected gains for RevPAR and ADR for 2026-27 as part of the upgraded U.S. hotel growth forecast. source