C · News · 20260923N

Strategic Initiatives

CITIGROUP INC · 2026-09-23 · Importance 31 · Surprise 42

Citigroup launched Citi Commerce Media, a platform connecting advertisers with Citi credit-card customers. The platform will use transaction-based data to help brands understand consumer needs, identify engagement opportunities, and measure advertising effectiveness. The reported U.S. customer base exceeds 70 million, providing a substantial audience for the new advertising business.

Key facts

• Citigroup lowered its price target for The Goldman Sachs Group (NYSE:GS) to $1,050 from $1,200 while maintaining a "neutral" rating. source
• Citigroup raised its price target for NatWest Group (LON:NWG) from GBX 840 to GBX 860 and maintained a "buy" rating. source