DASH · 8-K · 20260805PR000048

Loyalty Program Growth

DoorDash, Inc. · 2026-08-05 · Importance 23 · Surprise 24

DoorDash reported strong U.S. DashPass membership growth and linked the program to higher consumer order frequency and retention. In the 12 months through Q2 2026, U.S. paid DashPass members increased by more than the prior 24 months combined. DashPass adoption is also expanding grocery and retail engagement: members placed approximately 75% of Total Orders in those categories in Q2 2026 and showed higher basket sizes. DoorDash continues to see additional adoption potential among older U.S. consumer cohorts.

Key facts

• Number of U.S. paid DashPass members in the 12 months through Q2 2026 increased by more than the previous 24 months combined. source
• In Q2 2026, DashPass members placed approximately 75% of Total Orders in DoorDash's U.S. grocery and retail categories. source