DECK · News · 20261015N

Strategic Initiatives

DECKERS OUTDOOR CORP · 2026-10-15 · Importance 34 · Surprise 42

Deckers’ UGG brand renewed its partnership with Urban Outfitters for the On Rotation experiential retail platform, building on a 2025 collaboration. The fall 2026 activation will run through the holiday season at five Urban Outfitters stores in the United States, with footwear try-on spaces, tailgate displays, and curated UGG apparel and footwear. The partnership also uses Urban Outfitters’ digital channels and is intended to connect UGG with Gen Z shoppers.

Key facts

• Deckers Brands' UGG division is partnering with Urban Outfitters on the On Rotation retail platform for a second collaboration, following their 2025 collaboration. source