DECK · News · 20261102N
Distribution Channels
DECKERS OUTDOOR CORP · 2026-11-02 · Importance 20 · Surprise 24
A third-party recap reported weaker direct-to-consumer sales, indicating softness in Deckers’ direct channel. The same report cited slower HOKA brand growth and disruptions associated with a logistics shift in Europe. It did not quantify the sales impact of the channel weakness or logistics disruption.
Key facts
- Deckers experienced weaker direct-to-consumer sales. source