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Products and Technology

DEERE & CO · 2026-10-07 · Importance 31 · Surprise 42

Yamaha Motor and John Deere are collaborating on future side-by-side utility vehicles. Yamaha will contribute powertrain engineering and vehicle-design expertise, while Deere will provide U.S.-based manufacturing capabilities, vehicle-development expertise, and customer insights. The companies will retain their separate brands and dealer networks, with product details and launch timing still to be announced. The collaboration targets the growing utility segment of the competitive UTV market.