DE · News · 20261010N

Competition and Market Share

DEERE & CO · 2026-10-10 · Importance 17 · Surprise 24

Deere is described as the clear leader in agricultural equipment, while CNH Industrial is working to improve its economics during a weak farm-equipment cycle. The companies sell similar products to the same customers, positioning Deere’s technology advantage as a key competitive differentiator. Deere’s order trends indicate that 2026 could mark the bottom of the current cycle, although low commodity prices and high input costs continue to make farmers cautious about purchasing expensive equipment.

Key facts

• Deere & Company has declined by around 1.5% over the last six months. source
• Deere is the clear leader in agricultural equipment. source