DE · News · 20261104N

End-Market Demand Trends

DEERE & CO · 2026-11-04 · Importance 26 · Surprise 24

The broader U.S. farm machinery market remains weak, with tractor and combine sales significantly down in September. Deere is recalling more than 275 employees and plans to hire over 400 across Iowa, Illinois, and Kansas, but the hiring is not evidence of a broad recovery in agricultural equipment demand. The reporting describes uneven demand between Deere’s agricultural and construction equipment segments.

Key facts

• U.S. tractor and combine sales were significantly down in September amid a continued weak broader farm machinery market. source
• Deere cited changes in customer demand and manufacturing capabilities as reasons for the Ottumwa and Clarion factory closures. source
• Deere cited changes in customer demand and manufacturing capacity as reasons for consolidating its Ottumwa operations. source