DPZ · News · 20260804N

Menu / Product Innovation and Pricing

DOMINOS PIZZA INC · 2026-08-04 · Importance 36 · Surprise 42

Domino’s is using its Italiano’s range and Chick 'N' Dip sub-brand to attract additional customers and orders in the UK. The offerings form part of a customer-acquisition strategy alongside event-driven promotions and demand activation. The product focus is intended to support order growth while consumers remain selective about discretionary spending.

Key facts

• Domino's is promoting its Italiano's range and Chick 'N' Dip sub-brand to attract more customers and orders. source