EFX · News · 20260808N

Market Demand Trends

EQUIFAX INC · 2026-08-08 · Importance 17 · Surprise 24

Equifax Canada’s survey indicates that household financial pressure is increasing, with one in four Canadians expecting to make only minimum credit-card payments. Canadians are increasingly using credit and savings for everyday expenses while cutting investments and avoiding new debt. The strain is most pronounced among households with children and adults under 55, suggesting weaker future consumer borrowing and spending demand in Canada.

Key facts

• Assenagon Asset Management S.A. increased its stake in Equifax by 160.2% during the second quarter to 371,613 shares valued at approximately $58.98 million. source
• Despite a recent insider stock sale by CEO Mark W. Begor, analysts generally maintain a 'Moderate Buy' rating for Equifax with a consensus target price of $215.79. source