EXPE · News · 20260805N

B2B Channel Growth

Expedia Group, Inc. · 2026-08-05 · Importance 41 · Surprise 48

Expedia Group's B2B gross bookings grew 21% year over year in the second quarter, materially outpacing 8% growth in B2C gross bookings. B2B revenue increased 23%, making the channel the primary driver of reported revenue growth. Coverage described continued momentum in the B2B segment alongside stronger consumer brands and improved marketing efficiency.

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