EXPE · 8-K · 20260805PR000051

Operating Expense Trends

Expedia Group, Inc. · 2026-08-05 · Importance 47 · Surprise 22 · No source text

Second-quarter direct selling and marketing expense increased 10% year over year to $2,119 million, including a 22% increase in B2B direct selling and marketing expense to $915 million. Indirect selling and marketing expense increased to $217 million from $213 million, while technology and content expense was unchanged at $325 million. General and administrative expense increased 4% to $204 million from $197 million. Total adjusted overhead expenses increased to $638 million from $637 million, as lower adjusted technology and content and general and administrative expenses offset higher adjusted indirect selling and marketing expense.

Key facts

• Total costs and expenses - Selling and marketing - direct in Q2 2026: $2,119 million, representing 6.2% of Gross Bookings source
• Total adjusted overhead expenses in Q2 2026: $638 million (sum of adjusted selling & marketing - indirect, adjusted technology & content, and adjusted general & administrative) source
• Capital expenditures for six months ended June 30, 2026: $(383) million (total capital expenditures); Q2 2026 capital expenditures: $(199) million source
• Adjusted cost of revenue in Q2 2026: $399 million, or 9.2% of revenue source
• Adjusted selling and marketing - indirect in Q2 2026: $193 million (selling and marketing - indirect $217 million less stock-based compensation $24 million) source

Impact estimates