EXPE · 10-Q · 2026Q2 · Full report

Advertising Demand Trends

Expedia Group, Inc. · 2026-08-06 · Importance 52 · Surprise 56 · In source text

EG Advertising generated $206 million of advertising revenue in the second quarter of 2026, up 13% year over year, driven by sponsored listings. Trivago generated $145 million of third-party revenue, up 48%, reflecting its strategic focus on rebuilding the brand. Advertising and media represented 8% of worldwide revenue in the quarter. Expedia’s advertising offerings serve travel and non-travel advertisers through digital marketing solutions, while trivago monetizes referrals to online travel companies and travel service providers.

Key facts

• trivago Advertising revenue increased 48% for both the three and six months ended June 30, 2026 compared to the same periods in 2025, driven by its strategic focus on brand rebuilding. source
• In the second quarter of 2026, Expedia Group generated $145 million of third-party revenue from trivago, a 48% increase from the same period in 2025. source
• As a percentage of our total worldwide revenue in the second quarter of 2026, total advertising and media accounted for 8%. source
• In the second quarter of 2026, EG Advertising generated $206 million of advertising revenue, a 13% increase from the same period in 2025. source
• EG Advertising revenue increased 13% for both the three and six months ended June 30, 2026 compared to the same periods in 2025, driven by our sponsored listing business. source

Impact estimates