EXPE · 10-Q · 2026Q2 · Full report

One Key Loyalty Program

Expedia Group, Inc. · 2026-08-06 · Importance 34 · Surprise 42

Expedia launched One Key in the United States and United Kingdom as a unified loyalty program spanning Brand Expedia, Hotels.com, and Vrbo. Members can earn and redeem rewards across air, hotels, and alternative accommodations. The program was expanded during the second half of 2025 to additional Brand Expedia markets worldwide. The majority of Expedia Rewards members had migrated to One Key by the filing period.

Key facts

• We launched One Key in the United States and United Kingdom as a unified loyalty program for Brand Expedia, Hotels.com and Vrbo enabling cross-earn and cross-redeem rewards across these brands and products, and during the second half of 2025 One Key was expanded to a number of new Brand Expedia markets with the majority of Expedia Rewards members migrated to the program. source