EXPE · 10-Q · 2026Q2 · Full report

Alternative Accommodations Expansion

Expedia Group, Inc. · 2026-08-06 · Importance 33 · Surprise 42

Vrbo specializes in unique whole-home inventory and is primarily focused on North American leisure markets. Expedia transitioned Vrbo from a listings-based classified advertising model to an online transactional model intended to improve traveler and partner optimization, monetization, and growth. Vrbo primarily uses a pay-per-booking model, generating revenue from traveler service fees and insurance products. The alternative-accommodation market is also contested by Airbnb, Booking.com, alternative-accommodation property managers, and traditional ecommerce companies adding hotel offerings.

Key facts

• As of June 30, 2026, we had approximately 2.6 million online bookable alternative accommodations through Vrbo. source