EXPE · 10-Q · 2026Q2 · Full report
Distribution Channels and Partnerships
Expedia Group, Inc. · 2026-08-06 · Importance 13 · Surprise 6
Expedia distributes travel products through B2C brands, B2B partnerships, internet search, metasearch, and social and digital media. The B2B segment serves airlines, offline travel agents, online retailers, corporate travel management companies, and financial institutions that use Expedia technology and supply. B2B gross bookings grew globally, with Rapid API the largest contributor, while direct selling and marketing investment increased through higher B2B partner commissions. Expedia facilitates both merchant Expedia Collect and agency Hotel Collect hotel offerings, including the hybrid Expedia Traveler Preference program.
Key facts
- Our B2B gross bookings grew globally with Rapid API the largest contributor to growth for the periods presented. source
- The agency hotel model saw rapid adoption in Europe and Expedia Group facilitates both merchant (Expedia Collect) and agency (Hotel Collect) hotel offerings including through the hybrid Expedia Traveler Preference (ETP) program. source