EXPE · 10-Q · 2026Q3 · Full report
Advertising Demand Trends
Expedia Group, Inc. · 2026-11-05 · Importance 52 · Surprise 56 · No source text
Third-quarter EG Advertising revenue was $206 million, up 7% year over year, while trivago third-party revenue was $165 million, up 20%. For the first nine months of 2026, EG Advertising revenue rose 11% and trivago Advertising revenue rose 36%. EG Advertising growth came from sponsored listings and display, while trivago’s growth reflected its strategic focus on rebuilding its brand.
Key facts
- Expedia Group generated $165 million of third-party revenue from trivago in Q3 2026, up 20% from Q3 2025. source
- trivago Advertising revenue increased 20% and 36% for the three and nine months ended September 30, 2026, respectively, driven by its strategic focus on brand rebuilding in recent years. source
- Expedia Group generated $206 million of EG Advertising revenue in Q3 2026, up 7% from Q3 2025. source
- EG Advertising revenue increased 7% and 11% for the three and nine months ended September 30, 2026, respectively, driven by sponsored listings and display businesses. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +0.6% | Expedia Group generated $165 million of third-party revenue from trivago in Q3 2026, up 20% from Q3 2025. |
| revenue | positive | realized | — | trivago Advertising revenue increased 20% and 36% for the three and nine months ended September 30, 2026, respectively, driven by its… |