EXPE · 10-Q · 2026Q3 · Full report

One Key Loyalty Program

Expedia Group, Inc. · 2026-11-05 · Importance 26 · Surprise 24

One Key is a unified loyalty program for Brand Expedia, Hotels.com and Vrbo in the United States and United Kingdom. Members can earn and redeem rewards across those brands and products including air, hotels and alternative accommodations. During the second half of 2025, the program expanded to additional Brand Expedia markets, and most Expedia Rewards members had migrated to One Key.

Key facts

• Expedia Group launched One Key in the United States and United Kingdom for Brand Expedia, Hotels.com and Vrbo, enabling travelers to cross-earn and cross-redeem rewards across those brands and products including air, hotels and alternative accommodations. source
• In the second half of 2025, Expedia Group expanded One Key to new Brand Expedia markets globally, and the majority of Expedia Rewards members had migrated to the program. source