FITB · News · 20260808N

Customer Dynamics

FIFTH THIRD BANCORP · 2026-08-08 · Importance 34 · Surprise 42

Fifth Third transitioned Comerica customer accounts to its lower-fee Momentum Checking products. The move changes the product relationship for acquired Comerica customers and increases exposure to lower-fee checking offerings. The transition is discussed alongside expected growth in Fifth Third’s Southeast markets.

Key facts

• Representative David Taylor sold between $1,001 and $15,000 worth of Fifth Third Bancorp shares on July 24th from his trust-linked 401(k) account. source