FOXA · 8-K · 20260806PR053892

Advertising Demand Trends

Fox Corp · 2026-08-06 · Importance 57 · Surprise 64 · No source text

Quarterly advertising revenue increased 78% to $1.916 billion, primarily reflecting FOX’s broadcast of the FIFA Men’s World Cup and continued digital growth led by Tubi AVOD. Television advertising revenue rose 108% to $1.455 billion, supported by the World Cup, Tubi growth, and higher political advertising at FOX Television Stations. Cable Network Programming advertising revenue increased 22% to $461 million in the quarter, while full-year advertising revenue increased 10% in that segment to $1.687 billion, driven by higher news and sports pricing and the World Cup. Full-year Television advertising revenue increased 6% to $5.652 billion, with Tubi growth and the World Cup partly offset by the absence of Super Bowl LIX and lower political advertising revenue.

Key facts

• Television quarterly advertising revenue: $1,455 million, an increase of $755 million or 108% year-over-year. source
• Full year advertising revenue: $7,339 million. source
• Advertising revenue increased 78% in the fourth quarter primarily due to the current year broadcast of the FIFA Men’s World Cup and continued digital growth led by the Tubi AVOD service. source
• Fourth quarter advertising revenue: $1,916 million. source

Impact estimates