FOXA · 8-K · 20261102PR068663

Advertising Demand Trends

Fox Corp · 2026-11-02 · Importance 59 · Surprise 56

Advertising revenue increased 47% year over year, primarily reflecting the current-year broadcast of the FIFA Men’s World Cup, higher political advertising revenue, and continued digital growth led by Tubi. Television advertising revenue rose 60%, while Cable Network Programming advertising revenue increased 8%. Cable’s sports advertising gains, including World Cup-related demand, were partially offset by lower digital news advertising revenue.

Key facts

• Fox Corp's Television advertising revenue increased $641 million or 60%, primarily due to the World Cup broadcast, higher political advertising revenue, and digital growth led by Tubi. source
• Fox Corp's advertising revenue increased 47%, primarily due to the FIFA Men's World Cup broadcast, higher political advertising revenue, and digital growth led by Tubi. source
• Fox Corp's Cable Network Programming advertising revenue increased $28 million or 8%, primarily due to higher sports advertising, including the World Cup broadcast, partly offset by lower digital news advertising. source