FOX · News · 20260806N

Advertising Demand Trends

Fox Corp · 2026-08-06 · Importance 77 · Surprise 82

The FIFA Men's World Cup materially increased FOX's advertising demand, with advertising sales rising 78% in the fiscal fourth quarter. The tournament aired across FOX's broadcast, pay-TV and streaming platforms and attracted large audiences for advertisers. Tubi also benefited from World Cup programming, supporting growth in the free ad-supported streaming service. The event helped drive subscriber growth for Fox One without cannibalizing traditional pay-TV, according to third-party reporting.

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