FOX · 8-K · 20260806PR053892
Advertising Demand Trends
Fox Corp · 2026-08-06 · Importance 69 · Surprise 64 · No source text
Quarterly advertising revenue increased 78% to $1.916 billion, primarily reflecting FOX’s broadcast of the FIFA Men’s World Cup and continued digital growth led by Tubi AVOD. Television advertising revenue rose 108% to $1.455 billion, supported by the World Cup, Tubi growth, and higher political advertising at FOX Television Stations. Full-year advertising revenue increased 7% to $7.339 billion, with World Cup and Tubi growth partly offset by the absence of Super Bowl LIX and lower political advertising. Cable Network Programming advertising revenue increased 10% for the full year, driven by higher news and sports pricing and the World Cup, partially offset by lower ratings.
Key facts
- Quarterly advertising revenue increased 78% year-over-year, primarily due to the current year broadcast of the FIFA Men’s World Cup and continued digital growth led by the Tubi AVOD service. source
- Full year advertising revenue increased 7% year-over-year, primarily due to the current year broadcast of the World Cup and continued digital growth led by the Tubi AVOD service, partially offset by the absence of Super Bowl LIX and lower political advertising revenue. source
- The Company attributes part of Television quarterly advertising revenue increase to higher political advertising revenue at the FOX Television Stations. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +19.9% | Quarterly advertising revenue increased 78% year-over-year, primarily due to the current year broadcast of the FIFA Men’s World Cup and… |
| revenue | positive | realized | — | Full year advertising revenue increased 7% year-over-year, primarily due to the current year broadcast of the World Cup and continued… |