FOX · 8-K · 20260806PR053892

Sports Content Demand

Fox Corp · 2026-08-06 · Importance 69 · Surprise 64

The FIFA Men’s World Cup materially increased FOX’s quarterly advertising demand and Television segment revenue, with Television advertising up $755 million year over year. The event also supported Cable Network Programming advertising growth and full-year sports and news pricing. Content and other revenue increased 4% for the full year, primarily due to higher sports sublicensing revenue. Sports sublicensing revenue timing caused quarterly content and other revenue to decline at the consolidated level, despite the broader full-year increase.

Key facts

• The Company reported that higher sports programming rights amortization and production costs, led by the current year broadcast of the World Cup, increased expenses in both Cable Network Programming and Television segments. source