FOX · 10-K · 2026A · Full report

Sports Content Demand

Fox Corp (FOX, FOXA) · 2026-08-06 · Importance 44 · Surprise 24

Sports programming was the principal growth driver for fiscal 2026 advertising and content revenues. FOX benefited from broadcasts of the FIFA Men’s World Cup, additional NFL postseason games, and additional MLB postseason games, while sports sublicensing revenue also increased. The sports slate increased programming-rights amortization and production costs, particularly from soccer rights, and included higher NFL costs. At Television, the absence of Super Bowl LIX reduced the comparison benefit, but the World Cup and additional NFL postseason programming more than offset that factor.

Key facts

• The Company identified the popularity of the Company’s content, including special sports events, and the continued popularity of sports franchises, leagues and teams for which the Company has acquired programming rights as factors affecting results. source