FOX · Earnings call · 2026Q2T · Full report

CTV Competition and Pricing

Fox Corp · 2026-08-06 · Importance 54 · Surprise 74

Management characterized the connected-TV advertising market as highly active, competitive and price sensitive, with substantial new inventory available. Despite the competitive environment, Tubi achieved 35% revenue growth and continued that momentum into the first quarter. Tubi maintained its advertising rates while other platforms reduced prices to compete for volume. Management attributed this resilience to Tubi’s efficient advertising proposition and access to a large, hard-to-reach cordless audience.

Key facts

• Lachlan said the CTV market is very competitive with a lot of new inventory available, but Tubi achieved 35% revenue growth despite the heavy competition.