FOX · Earnings call · 2026Q2T · Full report
Advertising Demand Trends
Fox Corp · 2026-08-06 · Importance 42 · Surprise 40 · In source text
FOX reported strong advertising demand across sports, news, local stations, Tubi and entertainment. Upfront volume increased by double digits across sports, news and Tubi, with management describing rates of change as leading among peers. Eight of ten tracked categories increased, including entertainment, financial, auto, pharma, dining, retail, technology and telecom. Management said this momentum continued into fiscal first quarter, supported by national, local and digital inventory.
Key facts
- Advertising revenue during the fourth quarter increased 78%.
- Television advertising revenue grew 108% over the prior year.
- Advertising revenue across the company grew 7% for fiscal 2026.
- Cable advertising revenue grew 22% year-over-year in the quarter.
- FOX completed upfronts with double-digit volume growth across sports, news and Tubi and achieved rates of change believed to be leading among peers.
- FOX News finished the quarter and the year as the most watched cable network in total day and in prime time and added another 400 new advertisers during the year.
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | — | Advertising revenue during the fourth quarter increased 78%. |
| revenue | positive | realized | — | Television advertising revenue grew 108% over the prior year. |
| revenue | positive | realized | — | Advertising revenue across the company grew 7% for fiscal 2026. |
| revenue | positive | realized | — | Cable advertising revenue grew 22% year-over-year in the quarter. |