FOX · 10-Q · 2026Q3 · Full report

Advertising Demand Trends

Fox Corp (FOX, FOXA) · 2026-11-02 · Importance 66 · Surprise 56

Advertising revenue increased $669 million, or 47%, for the three months ended September 30, 2026. The increase was primarily driven by sports programming, led by the FIFA Men’s World Cup, and higher political advertising ahead of the November 2026 U.S. midterm elections. Continued digital growth led by Tubi also contributed, while the timing of NFL games partially offset the increase.

Key facts

• Television advertising revenue increased $641 million, or 60%, primarily due to sports programming led by the FIFA Men's World Cup and higher pricing, partly offset by NFL game timing and lower ratings; political advertising ahead of the November 2026 U.S. midterm elections and Tubi digital growth also contributed. source
• Fox advertising revenue increased $669 million, or 47%, primarily due to sports programming led by the FIFA Men's World Cup broadcast, partly offset by NFL game timing; higher political advertising ahead of the November 2026 U.S. midterm elections and continued Tubi digital growth also contributed. source
• Cable Network Programming advertising revenue increased $28 million, or 8%, primarily due to higher sports advertising, including the FIFA Men's World Cup broadcast, partly offset by lower digital news advertising. source