GL · News · 20260805N

Distribution Channels

GLOBE LIFE INC. · 2026-08-05 · Importance 23 · Surprise 24

Globe Life’s health business growth was linked to direct-to-consumer digital channels. These channels supported sales of Medicare Supplement products. The report indicates that digital direct distribution is contributing to customer acquisition in the health insurance business.

Key facts

• Health growth was driven by Medicare Supplement products and direct-to-consumer digital channels. source