GNRC · 10-Q · 2026Q2 · Full report

Distribution Channels

GENERAC HOLDINGS INC. · 2026-08-04 · Importance 10 · Surprise 6

Generac relies on an expanding dealer and distribution network to increase awareness and penetration of home standby generators in the United States and internationally. Its C&I offering is supported by direct service teams and industrial distributor partners that provide global aftermarket support for mission-critical data-center applications. The company has relationships with Tier 1 telecommunications carriers and tower companies globally, supplemented by distribution partners that provide local service support. Second-quarter shipment growth came from rental and telecom channel customers, while shipments through the domestic industrial distributor channel declined.

Key facts

• Total dealer purchases financed under the floor plan arrangement accounted for approximately 12% and 13% of net sales for the six months ended June 30, 2026 and 2025, respectively. source
• The amount financed by dealers which remained outstanding under the arrangement was $179.2 million and $149.7 million as of June 30, 2026 and December 31, 2025, respectively. source
• Generac states it is the leading supplier of backup power to the telecommunications market in the United States. source