GNRC · 10-Q · 2026Q3 · Full report

Operating Expense Trends

GENERAC HOLDINGS INC. · 2026-11-03 · Importance 36 · Surprise 14

Third-quarter operating expenses increased $31.6 million, or 9.8%, year over year to $355.5 million. The increase reflected investment to support future C&I growth, higher marketing spend, incentive compensation, and intangible amortization, partly offset by lower investment in energy technology solutions. Nine-month operating expenses rose $42.6 million, or 4.6%, to $959.8 million, as growth-support investment, amortization, marketing, and incentive compensation were partly offset by lower legal expense. Nine-month selling and service expense increased 7.2% to $440.1 million, while R&D rose 5.4% to $192.3 million and G&A declined 4.2% to $237.6 million.

Key facts