GOOGL · News · 20260817N

Customer Dynamics — Reddit Licensing

Alphabet Inc. · 2026-08-17 · Importance 35 · Surprise 48

Reddit's data-licensing revenue increased 24% year over year to $43 million, exceeding the materiality threshold for a reported growth metric. Google and OpenAI were identified as Reddit's two largest data buyers, using Reddit's human-generated conversations for large-language-model training. The disclosure indicates continuing demand for licensed conversational data, although licensing represented only 5% of Reddit's second-quarter revenue.

Key facts

• Reddit's data licensing revenue grew 24% to $43 million, and Google is named as one of Reddit's two biggest buyers of that data. source