GOOGL · News · 20260916N

Agentic Commerce Partnerships

Alphabet Inc. · 2026-09-16 · Importance 31 · Surprise 42

Tapestry enabled direct purchases of Coach and Kate Spade products through Google Search’s AI Mode and the Gemini app. The integration adds a Buy button and Google Pay checkout, removing the need for users to redirect to the merchant’s website. The arrangement expands Alphabet’s AI-led commerce and payment distribution model ahead of the 2026 holiday shopping season.