GOOGL · News · 20261031N

Search Referral Traffic Shift

Alphabet Inc. · 2026-10-31 · Importance 10 · Surprise 24

A report on Reddit’s latest earnings said its search referral traffic declined meaningfully in the past quarter. Reddit’s CEO attributed the change to Google sending less traffic to the platform, while the article linked the shift to Google’s AI Mode and AI Overviews answering queries directly rather than directing users to websites. The report highlights potential traffic pressure for publishers and other companies that depend on Google search referrals.