GOOGL · 10-Q · 2026Q2 · Full report

Search Revenue Growth

Alphabet Inc. · 2026-07-23 · Importance 48 · Surprise 40

Google Search & other revenues increased $9.1 billion year over year in the second quarter of 2026 and $18.8 billion for the first six months. Growth was driven by more search queries from increased user adoption and usage on mobile devices, higher advertiser spending, and improvements in ad formats and delivery. Search monetization is influenced by advertiser competition for keywords, device mix, geographic mix, and traffic growth in emerging markets relative to mature markets.