GOOG · News · 20260817N

AI Data Licensing Deal

Alphabet Inc. · 2026-08-17 · Importance 29 · Surprise 42

Google agreed to acquire internal business data from bankrupt Spirit Airlines for $10 million. The data excludes customer records and will be anonymized, according to the reporting. Google plans to use the dataset for product development and training its AI models, illustrating continued sourcing of specialized commercial data for AI development.

Key facts

• Google purchased internal business data from bankrupt Spirit Airlines for $10 million to use for product development and training its AI models. source
• Business Insider reported Google beat a $7.5 million bid and paid $10 million for Spirit Airlines' data, which will be fully anonymized and excludes customer records.