GOOG · News · 20260917N

Distribution Channels and Partnerships

Alphabet Inc. · 2026-09-17 · Importance 31 · Surprise 42

Tapestry integrated in-app shopping for Coach and Kate Spade into Google’s Gemini app and Google Search. The integration uses Google’s AI shopping tools and Universal Commerce Protocol to enable direct checkout. The arrangement expands Google’s commerce partner ecosystem and gives the brands an additional AI-led direct-to-consumer channel.

Key facts

• Tapestry integrated in-app shopping for its Coach and Kate Spade brands directly into Google's Gemini app and Google Search. source