GOOG · News · 20260923N

UK search conduct requirements

Alphabet Inc. · 2026-09-23 · Importance 47 · Surprise 60

The U.K. Competition and Markets Authority proposed measures requiring Google to give Android and Chrome users greater choice and control over default search services. The proposals would include access to competing search services and AI assistants such as ChatGPT and Perplexity. Implementation could increase compliance costs and create distribution risk for Google Search, Chrome, and Android in the U.K.

Key facts

• Britain's competition watchdog on Wednesday put forward proposals to give Google Android and Chrome users greater choice and control over the search services they use, including AI assistants such as ChatGPT and Perplexity. source