GOOG · News · 20261105N

Agentic Commerce Product Launch

Alphabet Inc. · 2026-11-05 · Importance 54 · Surprise 74

Adobe forecast that AI-driven traffic to U.S. retail sites would grow 130% year over year during the holiday season, with a 159% increase expected on Thanksgiving. Google opened Universal Cart in the U.S. in Search and the Gemini app on October 15. The service draws on more than 60 billion continually refreshed product listings and supports checkout through the Universal Commerce Protocol.

Key facts

• Google opened Universal Cart in the U.S. in Search and the Gemini app on Oct. 15, using more than 60 billion continually refreshed product listings and offering checkout through the Universal Commerce Protocol. source