GOOG · 10-Q · 2026Q2 · Full report

YouTube Subscriptions Growth

Alphabet Inc. · 2026-07-23 · Importance 36 · Surprise 40

Google subscriptions, platforms, and devices revenue increased $1.7 billion in the second quarter and $3.7 billion in the first six months of 2026. Growth was primarily driven by higher subscription revenue and increased paid subscriptions across YouTube services and Google One. Relevant subscription products include YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One, which provides access to the company’s most capable Gemini models. Device revenue primarily consists of Pixel family sales, while Google Play generates platform revenue from apps and in-app purchases.

Key facts

• YouTube ads revenues for the three months ended June 30, 2026 were $11,055 million ($11.055 billion). source