GS · News · 20260912N

Colgate Personal Care Divestiture Advisory

GOLDMAN SACHS GROUP INC · 2026-09-12 · Importance 34 · Surprise 42 · In source text

Goldman Sachs is advising Colgate-Palmolive on a potential sale of the Softsoap, Irish Spring, and Speed Stick brands. The divestiture could exceed $1 billion, surpassing the $610 million materiality threshold. Colgate’s personal care division represented 17% of 2025 net sales, while intensifying North American competition is supporting the company’s portfolio-streamlining strategy.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositivecontingent—Goldman Sachs is advising on a potential divestment of Colgate-Palmolive's mass-market personal care brands that could exceed $1 billion.