HAS · News · 20260804N

Revenue Performance and Mix

HASBRO, INC. · 2026-08-04 · Importance 70 · Surprise 56

Magic: The Gathering revenue increased 34% year over year, exceeding the materiality threshold and making it a significant Hasbro growth driver. The franchise surpassed $500 million in quarterly revenue for the first time. Growth came from both the in-universe “Secrets of Strixhaven” set and the crossover “Marvel Super Heroes” set, supporting Hasbro’s “Universes Beyond” strategy.

Key facts

• Hasbro recently reported quarterly EPS of $1.28 and a 16.2% increase in revenue. source