HAS · News · 20260804N

Market Demand Trends

HASBRO, INC. · 2026-08-04 · Importance 64 · Surprise 56

Magic: The Gathering revenue increased 34% year over year, exceeding the materiality threshold and indicating strong demand for Hasbro’s trading-card game portfolio. The franchise surpassed $500 million in quarterly revenue for the first time. Growth was supported by both the in-universe Secrets of Strixhaven set and the crossover Marvel Super Heroes set, providing evidence that the Universes Beyond strategy is attracting demand alongside core fantasy releases.

Key facts

• Edgestream Partners L.P. reduced its stake in Hasbro by 68.6% during the first quarter, selling over 41,000 shares. source
• Royal Bank of Canada increased its stake in Hasbro by 50.3% in the first quarter, bringing its total holdings to 402,365 shares valued at approximately $37.7 million. source
• Analysts have a "Buy" rating with a target price of $108.70, indicating a 15.71% upside. source
• Institutional investors collectively own 91.83% of Hasbro's stock. source
• TradingKey ranked Hasbro 1st in the Leisure Products industry. source
• Royal Bank of Canada said analysts maintain a "Moderate Buy" consensus rating with an average price target of $109.07. source
• Hasbro Inc was trading at $90.168, down 1.42%, with a market cap of $12.74 billion. source